The script is an essential and definitive in any campaign that uses the telephone. Telemarketing for either the exit or the entrance must be carefully prepared. It is curious that the vast majority of books and instructors on the topic give it so little importance.
The Pre-Call is very important. An excellent way to get leads and open doors is to make calls to confirm or obtain data on potential customers. These calls should be treated as pre-sales calls, and should not be aimed at making a sale.
Pre calls are done for a number of reasons. First of all, to check the name and address of the business and the name of title of one buyer. Second, to find out what the business does and how big it is. Finally you may want to initiate contact to use telemarketing.
The pre-call should be very short and stay within a range of one minute. It is important that not to engage in any sale situation. Receptionists, usually have enough time to provide the information you request but have little time for lengthy calls. This should be taken into account in preparing scripts for pre-calls before telemarketing calls.
Nowadays, it becomes more and more difficult to talk to the person who has the power to make the decision to buy your product or your service. The system is designed so that telemarketers never reach them. These people are shielded by their receptionists and their assistants.
In telemarketing, reaching answering machines instead of real people is very common. This should not discourage the telemarketer. One never knows what will end up in a sale, everything is possible. Some of the receptionist may even turn into advocates of your product or service if really appeals to them.
Therefore, the best method that can be used in those cases is to have handy a brief description of the purpose of the call in order to give a short and convincing presentation to the person that constitutes the barrier. This call can help you establish and develop a relationship with the person that will make telemarketing easier in the following calls.
It is reasonable to engage in a slow process before telemarketing when the sales are substantial.
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